Jake Paul isn’t the only one to get on the micro-betting bandwagon. A few months after the Youtuber-turned-boxer invested millions in the Betr micro-betting app, Caesars Entertainment is launching a rival app. The Nevada-based gambling company has just signed a partnership deal with operator Simplebet which should see the two companies launch a micro-betting operation in 2023.
Caesars Micro-Betting Platform to Launch Next Year
Microbetting is the next big thing in the gambling universe. Enthusiastic entrepreneurs like Jake Paul know this, and so do the experienced financial gurus from major companies such as Caesars Entertainment.
The evidence of this is that Caesars has inked a deal with Simplebet, a privately held business-to-business product-development company that specializes in micro-betting technology.
The company will provide micro-betting software to Caesars Sportsbook, which will take care of instant odds updates in live events. This way, Caesars users will be able to bet live on prop markets such as “next point scorer” for example.
The micro-betting product will go live in 2023 in every state in which Caesars online betting app operates. What this means is that bettors from 17 different parts of the country will be able to enjoy a micro-betting experience with one Caesars account.
Once the microbetting product goes live, Caesars users will be able to do play-by-play props betting on NFL, NBA, NHL, NCAAF, and NCAAB events. The same will be possible for MLB games once the season commences in March.