William Hill Opens Sports Betting Book in Sweden

  • William Hill successfully launches sports betting platform in Sweden
  • The re-branded Redbet cost WH $294.3 million
  • WH brings a variety of games, including Monopoly Live, Vegas Speed Roulette, and others

William Hill is the latest gambling & sports betting operator to make a bold entry into the newly-regulated Swedish market. The Kambi-powered platform is already accessible to Swedish bettors.

WilliamHill.se Opens to Swedish Players

Long in the making, William Hill is officially a sports betting operator in Sweden. The company took some time to finalize the acquisition of local assets and re-brand them, but five months after the legalization of the industry, the UK sports book has made it.

William Hill struck a deal with MRG Group, the owner of Evoke Gaming which in turn owned Redbet. The deal cost William Hill $294.3 million. WH International MG Patrick Jonker spoke to Affiliate Insider, noting on the importance of the deal and the opportunities that it created for the company:

This is an important milestone in William Hill’s International journey. Through fantastic teamwork between our teams in Malta, UK and Sweden we have released William Hill’s first new locally licensed offering since 2011.

The deal will also see a number of games introduced to the Swedish market, including Monopoly Live and Vegas Speed Roulette. All products will be accessible through the now Sweden-facing domain, WilliamHill.se.

Mr. Jonker commented that it was William Hill’s privilege to offer a state-of-the-art products both in terms of sports betting and live gaming to Swedish customers. WH is entering a highly-regulated market where even the best operators are at risk of breaking the tight regulations.

Regulations Are Tight in Sweden

Svenska Spel, the country’s de facto natural sports book & gaming company, was attacked by one of the watchdogs, Branschföreningen för onlinespel (BOS). Svenska Spel is accused of violating advertisement rules.

At the turn of 2019, casino and gambling ads continued to dominate Swedish Internet and TV programs, with LeoVegas and other brands barraging users with their campaigns at every commercial break.

As other companies face trouble in Sweden, William Hill will have to focus on uholding the recommended advertisemen practices recommended by the nation’s regulator, the Spelinspektionen.

Carmen Thompson

Carmen is our residential reporter always on the move and hunting down the latest scoops and rumours to explore. Nothing gets past her keen nose, especially when it comes to some serious Jelly Bean poker tournaments.

New Jersey Posts Record High Results in NJ for March

  • NJ eclipses March, 2018 gaming results
  • The state’s operators double profit in March 2019
  • NJ is $250 million of hitting $1 billion in total revenue for 2019
  • New Jersey scored big on the March Madness and its iGaming segment continued to grow in the meanwhile. Not quite the first state to introduce sports betting, NJ has been able to claim a significant chunk of the betting action around the US.

    NJ Sports Betting and Gaming Revenue Grows

    New Jersey posted quite the uptick in its sports betting activities this March, notching up 34.5% better year-on-year results or $294 million. The solid increase in the activity is mostly owing to the fact that NJ introduced full-scale sports betting in May, 2018, after defeating a piece of arcane legislation designed to impede sports betting contests.

    New Jersey Chases Bigger Sports Handle in November

    Land-based casinos continued to fetch the majority of income, with the brick-and-mortar properties jumping another 15.7% this year or a total of $223.2 million. Meanwhile, other verticals, such as slots and table games also did well.

    March wasn’t all about sports betting and we saw iGaming results inch up. There was A 18.5% jump in terms of slots or $162.6 million total. Table games also went up 8.7% and reached $60.5 million.

    On its own, online gambling revenue went up the staggering 53% and netted $39.1 million, a rather impressive result altogether. Conversely, poker took a tumble in March, falling 1.6% and hit $5.6 million in total.

    The Properties That Posted Great Results in NJ

    Quite a few properties managed to post great results as a result of the overall upheaval in the market. The Golden Nugget generated 64.4% more revenue, or $14.2 million more. There was also Resorts Digital which posted over 100% in terms of improved results or $8.5 million total.

    Understandably, Borgata Hotel Casino & Spa managed to hit another $5.4 million which was a great uptick by 16.4% compared to the results in 2018. Meadowlands has managed to cash on its partnership with Paddy Power Betfair, FanDuel, well ahead of the competitors with a total of $17.6 million in revenue that month.

    DraftKings’ been trailing behind FanDuel. Resorts Digital, the official partner of the online betting platform, posted $7.2 million, which was still almost double than the February results.

    Meanwhile, New Jersey has had no trouble with notching up some pretty respectable overall profits in the first three months of 2019. Over January, February and March the state’s operators posted.

    Poker has been struggling to gain any traction, although New Jersey joined in a shared-liquidity scheme with other states in 2018. Nevada and Delaware are the other places where poker is presently legal.

    The iGaming and poker industries have been expanding. Pennsylvania is currently on hold, expecting to launch its activities in June and there are multiple other states working on passing iGaming bills.

    Sports betting continues to be the segment to win the most out of the current legal changes in the United States.

Kat Orlov

Newcomer Kat is our newcomer poker aficionado whos skill not only lives on the table but flourishes on the site as through her many sources she never fails to be the first to hear of any important or exciting poker news around the world.

Bet365 Is Preparing to Open Up First Betting Shop in the US

  • Bet365 prepares for New Jersey launch in Marlton
  • The UK gaming & betting company has acquired 19,000-sq-mt property
  • Betting expected to start in summer
  • Bet365 is teamed up with Hard Rock Hotel & Casino Atlantic City

Bet365 is among the last UK operators that is yet to start expanding into the state. With William Hill and 888 already planning rapid scaling of their operations in other states, Bet365 is making a tentative step into New Jersey.

New Jersey Welcomes Bet365’s First Betting Shop

Bet365’s financial and business successes have kept the company ahead of many other competitors back home in the United Kingdom. However, Bet365 didn’t make serious plans to push into the United States until last summer, when it partnered up with Hard Rock Hotel & Casino Atlantic City, signalling its intention to enter the market.

New Jersey’s law obliges any digital entrant to find an established casino property to work with if it wants to introduce its online product. This way land-based casinos and online operators can work together, the state believes. It has worked so far.

Bet365 is behind William Hill and even 888, but it’s determined to catch up. The company’s first shop will be set up in Marlton, around 50 miles from Atlantic City, NJ’s gaming hub. It’s expected that the company will focus purely on sports betting initiatives, though online gaming is another area where Bet365 has been able to excel.

Bet365 certainly has the makings of a promising company. With hefty revenue and executive pay, the UK’s betting firm is easily one of the world’s largest tax payers.

Some Catching Up to Do

Bet365’s name commands a lot of respect, but this alone is not a stepping-stone for success. New Jersey is already full of companies that have clawed a solid share of the market. Without a shade of doubt, the most influential sportsbooks in the state by virtue of their revenue remain:

  • DraftKings Sportsbook
  • Borgata
  • FanDuel
  • 888 sport
  • William Hill

FanDuel and DraftKings are usually neck-and-neck whereas the other brands, including William Hill have commanded a more modest share of the market. Still, British companies are doing very well in the United States and in New Jersey in particular, relying on a mix of innovative solutions and tailoring their offer for the US market.

Bet365 is also looking well beyond conventions, hoping to beat everyone to the punch in places like New York where legalizing the industry is not quite yet in sight. It has signed an agreement with Empire Resorts in NY and the company has reportedly paid a lobbyist firm to try and push the legislation forward.

George Hansen

Taking a liking to the occasional bout of slots, George used to moonlight as a roulette dealer, giving him a unique perspective into the casino world. From there he continued his journalist education and has been with us ever since a star-aligned graduation brought him and our team together.

SportCaller and William Hill Mix Betting and Casino

  • SportCaller and William Hill agree on expanding existing partnership
  • The partnership news comes ahead of the Cheltenham Festival
  • Golden Race’s the latest game offering £1 million in prizing money

SportCaller is a pioneer in helping gaming and betting businesses expand their digital footprint and enhance existing verticals by allowing customers a free-to-play experience. Betting is optional and players have an opportunity to win £1 million. The company is expanding an existing partnership with British heavyweight sportsbook William Hill.

SportCaller and William Hill Focus on Customer Retention

SportCaller has been one of the companies to help various B2B and B2C companies improve their overall experience and offer. SportCaller has worked with FanDuel to help the Daily Fantasy Sports (DFS) platform expand its footprint. Coral has also used SportCaller’s options to introduce the proven free-to-play (FTP) segment to its own portfolio.

Now, the company has chosen to partner up with William Hill to boost retention rate and introduce an exciting new game, Golden Race. Working as a jackpot game, the Golden Race allows players to enter for a nominal fee worth £10 betting on a horse race taking place in the United Kingdom or Ireland.

With the Cheltenham Festival about to kick off there will be significant opportunities to place wagers in the coming days. Players stand to win £1 million if they successfully predict the specific order of the first finishing horses with some £50,000 on the line as consolation reward available to the person(s) to predict the exact order of the first two horses.

The consolation reward only applies in cases when the jackpot hasn’t been hit. Golden Race has proven a particularly successful concept leading to better customer retention rate and organic growth. William Hill has been among the first sportsbooks to address the needs of an increasingly sophisticated audience which wants payouts.

Golden Race has managed to guarantee regular winnings without biting into William Hills’ profitability. The improved upon success rate has prompted even more gamers to choose from William Hill’s ample sports betting portfolio.

SportCaller has managed to broach an interesting topic, mixing the best practices from the casino and sports betting industry and posting very satisfying results.

Liam Wallwork, William Hills Commercial Director, has commented on the similarities between sports betting and the casino experience:

So, we were thrilled to see so many enjoy the Midas touch at Kempton’s Golden Race on Wednesday. The game will now be the cornerstone of our marketing and advertising campaign for The Festival and beyond. In fact, we will be running the £1m Golden Race in tandem across the meeting alongside Lucky 7 for 100k-a-day. It’s by far the most generous FTP offering in the village.

SportCaller’s Cillian Barry has also been excited at the news and William Hill’s choice to continue working with the company:

It’s a real validation for Hills, a name so intrinsically connected with horse racing and The Festival, to have enlisted our services and we can’t wait for Golden Race to come under starter’s orders next week and for one, or more, lucky punters to bag the £1m daily jackpot!

William Hill has long been at the forefront of cutting-edge developments in the sports betting industry, focusing on double growth and US expansion.

Carmen Thompson

Carmen is our residential reporter always on the move and hunting down the latest scoops and rumours to explore. Nothing gets past her keen nose, especially when it comes to some serious Jelly Bean poker tournaments.

William Hill and Penn National Team up in Nevada

  • William Hill and Penn National Gaming are about to launch sports betting offer in M Resort Spa Casino
  • Regulatory approval from the NGCB still needed
  • William Hill continues to expand its footprint in Nevada and the US

William Hill and Penn National Gaming have been working together on a number of properties. The latest initiative between the two companies features the M Resort Spa Casino in Nevada. Following an expansion of their existing partnership in 2018, the companies are prepared to work together for the future of the property.

William Hill to Take Control Over M Resort Spa Casino in Nevada

Nevada’s M Resort Spa Casino is located Henderson, not so far from the Mecca of all Western gambling, Las Vegas. The property is about to get even more attractive with William Hill now awaiting regulatory approval to take control over the property’s sports and race books, adding distinct options for sports fans.

William Hill Promises Stronger Profits by 2023

William Hill and Penn National will be launching in May, hoping to provide customers with land-based wagering options as well as live betting and William Hill’s own authentic mobile betting solutions.

With the Nevada Gaming Control Board (NGCB) going through the deal and should they clear it, as expected, William Hill will deploy its expertise to provide M Resort Spa Casino with the fetching sports betting that will bring it more customers.

Commenting at the prospect of expanding with M Resort, William Hill US CEO, Joe Asher, had the following to say:

We are excited to expand our partnership with our friends at Penn National to operate the sports book at The M. It is a fabulous property, serving the Henderson and Southern Highlands areas, as well as guests from out of town, and we look forward to bringing our market-leading product to these customers.

William Hill and Penn National Gaming have been working together since August 2018 in a bid to expand their partnership and introduce William Hill’s award-winning sports betting product to Penn’s land-based properties.

It has been part of William Hill’s strategy in the United States to expand by partnering with esteemed brands and land-based properties across the USA. Penn National owns gaming venues in Mississippi, Pennsylvania, and West Virginia.

With all of these states looking into sports betting and expansion option for 2019, William Hill is well-poised to leverage its expertise and expand into important markets. Despite a small dip in the company’s financial performance, William Hill is well on schedule to achieve a double-digit growth.

Aran Malik

“Magic Malik”—as we like to call him—is not only a tech whiz but a wizard when it comes to getting obscure news hot off the press so we know exactly what’s happening and can explore and report it back to our growing and loyal readerbase.

Willam Hill Now Runs Golden Ent. Betting Operations in Nevada

  • William Hill officially adds new Golden Entertainment Properties in Nevada
  • The British operator continues to expand across the United States
  • Should Iowa legalize sports betting, Will Hill could be the first operator to expand across the state.

William Hill is moving forward with its expansion in the United States. After scouting out new opportunities in Iowa, the operator secured its position in Nevada with yet another auspicious partnership with Golden Entertainment.

William Hill and Golden Entertainment Dominate Sports Betting

Back in October 2018, William Hill and Golden Entertainment entered into partnership, eyeing new opportunities for growth and securing their respective businesses. What better way than pooling efforts?

It’s official, and William Hill and Golden Entertainment are going to help each other’s betting operations. Officially, William Hill will be taking care of several Golden Ent. properties across Nevada leveraging its expertise. William Hill is currently overseeing the following properties:

  • Aquarius Casino Resort in Laughlin
  • Arizona Charlie’s Boulder
  • Arizona Charlie’s Decatur

Another property is in the works which will be arriving later in March at The STRAT hotel. Meanwhile, William Hill is quite familiar with Golden and the company has been operating various kiosks for it.

Estimated 80 kiosks are run by William Hill but originally owned by Golden Ent. This includes third-party operators that are running the activities independently from casinos and sportsbooks.

William Hill U.S. CEO Joe Asher was happy with the latest partnership between the companies, commenting:

The addition of the four new casino resorts marks an exciting new chapter in our relationship with Golden Entertainment. We look forward to working together to offer sports fans an amazing experience for many years to come in Nevada and elsewhere as opportunities arise.

A similar sentiment was expressed by Golden Entertainment Chief Operating Officer Steve Arcana who had the following to add:

We are excited to continue expanding our relationship with William Hill, which has a proven sports wagering platform not only in Nevada but around the world. We look forward to growing our business in Nevada and other jurisdictions through this partnership.

William Hill’s footprint in the United States is strong. While the operator is still committed to Europe and the United Kingdom, the toughening regulation at home has incentivized William Hill to seek a more diverse portfolio around the world.

More interestingly, the company teamed up with the Prairie Meadows Racetrack & Casino to provide sports betting opportunities in the United States, even though there was no indication that Iowa might soon have a legalized industry.

This might be about to change with a new bill that was introduced just this week and endorsed by Senator Roby Smith.

Carmen Thompson

Carmen is our residential reporter always on the move and hunting down the latest scoops and rumours to explore. Nothing gets past her keen nose, especially when it comes to some serious Jelly Bean poker tournaments.

MyBet Prepares to Relaunch in Germany with Kambi

  • MyBet to relaunch in Germany by mid-2019
  • New owner Rhinoceros Group partners with B2B sports betting company Kambi
  • MyBet remains one of the high-profile brands in Germany’s betting industry

MyBet will be returning to Germany having successfully concluded a fresh partnership with Kambi, a premium provider of B2B sports betting services.

MyBet Relaunches in Germany Backed by Kambi

MyBet has struck a new partnership with Kambi, a provider of B2B sports betting solutions. MyBet is teaming up with the company in order to expand its footprint in the regulated and highly-contested German market.

As per the partnership, MyBet can rely on a full range of sports betting services with the company expecting to start taking is first bets by June, 2019. MyBet had to be temporarily suspended from operation, because of financial predicaments under the company’s previous owner, MyBet Holding SE in 2018.

Since then, the sportsbook brand has changed hands, with Rhinoceros Operations now assuming control over the sportsbook. Rhinoceros Operations wasn’t the original company that was going to buy MyBet, but following a collapse of negotiations in August, 2018, Rhinoceros decided to step in with a bid.

GiG Teams Up with MegaLotto to Introduce

In light of these events and the re-launching of the brand, Kambi Chief Executive Officer, Kristian Nylén explained that a brand was only as strong as its offer and that it couldn’t rely solely on reputation:

“The story of MyBet illustrates why operators cannot afford to rely purely on the strength of their brand and history in a market.”

He further added: “Online sports bettors are increasingly promiscuous so operators must ensure they have sufficient scale in their product investments to provide exciting sports betting experiences at all times to remain competitive.”

Mr. Nylén added that all the problems that MyBet has faced so far would be solved by the partnership with Kambi.

Rhinoceros Group CEO Tobias Carlsson has explained the motivation behind the purchase of MyBet. According to Mr. Carlsson, MyBet’s long-standing in the German sports betting market, make the brand & company an important asset to the Group’s own portfolio.

His official statement read:

Mybet was one of the pioneers in the German sports betting field, and together with Kambi and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.

The addition of Kambi will help MyBet streamline its effort and permeate new markets as well as better cater to the exclusive needs of German customers. With the fresh financial backing by Rhinoceros Group, the company is set for a promising future.

Germany has been an interesting destination or gaming agencies. Lottoland has been one of the latest companies to be caught up in a battle to secure a position in themarket.

Sophia Rojas

Growing up around law firms, Sophia keeps our team of reporters atop any legislative developments to follow up with a welcomed dose of positive news as our house trivia nut!

Bet365 and Skybet Are Inaugural Partners for Perform’s Opta

  • Bet365 and SkyBet announced as launch partners for Perform’s new real-time data solution
  • Opta allows players to obtain important breakdown in real-time
  • Partnership to drive value for players and business

Perform, a data-driven sports betting platform, has teamed up with established bookmakers Bet365 and SkyBet to introduce its latest data service, Opta Fast Player Statistics Feed.

SkyBet and Bet365 Work with Real Data Solutions

Perform has partnered with Bet365 and SkyBet for its latest sports betting, data driven solution, Opta Fast Player Statistics Feed. Bet365’s the second-largest tax contributor in the UK, with the company’s boss being the best-paid female professional in the world.

As the name suggests, the tool will break down the game in real-time and player-by-player, going through important metrics, such as passes, shots, tackles and other sport-specific metrics.

There are two ways interested parties can access the data, the official press statement specified:

  • Partners can ingest Opta’s data directly
  • Partners can also use third-party pricing services, such as Sportcast and Bananch

Bet365 and SkyBet are the first gaming & sports betting companies to adopt Opta’s offer, signalling the platform’s potential.

Perform SVP Betting John Harlow has highlighted the inherent benefits of this solution, including:

If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game.

Goals are still the determining metric whether a team is performing well, but this is all supplemented by additional factors, such as the frequency of shots and probabilities of one team scoring over another.

Borgata to Develop $11m Betting Lounge in Atlantic City

Mr. Harlow had the following to add: “The new Opta feed has given a way for operators to create compelling new player-focussed experiences that occur throughout the 90 minutes. It’s a new level of entertainment for their customers, even throughout a 0-0 draw.”

Perform CCO Andrew Ashenden further explained that the platform would guarantee reliable data for in-play trading and betting.

Based on Mr. Ashenden and Harlow’s account, a lot of effort has gone into creating the platform, and a lot more is allocated to collecting reliable data. Both think that the industry would benefit from an innovative product that would ultimately brush up the customer experience.

SkyBet and Bet365 are two of the most recognizable names in the sports betting market. Their choice to endorse the platform would signal others to look into Opta, driving revenue for Perform.

Both SkyBet and Bet365 are committed to customer protection and providing the most detailed and accurate data possible. Inspired, another gaming company, recently renewed its existing partnership with Bet365.

Amid the tightening regulatory context at home in the United Kingdom, brushing up on the credibility of the betting data and giving customers even more ways to make fact-based decisions is a boon to bookmakers.

Kat Orlov

Newcomer Kat is our newcomer poker aficionado whos skill not only lives on the table but flourishes on the site as through her many sources she never fails to be the first to hear of any important or exciting poker news around the world.

Osaka Has Head Start in Japan’s IR Bidding

  • Three locations in Japan to bid for an Integrated Resort (IR) rights
  • Osaka Prefecture and the city of Osaka seem to have a head start
  • Dozens of companies undecided, Kyodo News reports

Despite the initial strong demand for hosting an Integrated Resort (IR) in Japan, only three local governments have expressed determined interest to host the future casino resort.

Japan’s Future Casino Resort is Down to Three Prefectures

After much deliberation in 2018, the Integrated Resort (IR) in Japan was finally approved by the government of Prime Minister Shinzo Abe. Admittedly, there was a lot of lobbying, though the support of the government seemed to be motivated by the future economic windfall for the country rather than anything else.

As soon as the news was announced, multiple prefectures started tentatively suggesting that they would be open to the idea of hosting the Integrated Resort (IR), which would in turn see three international brands open their casinos there.

After the Initial Excitement, Time for Some Impassionate Consideration

Now that the dust has settled and it has become clear that the IR wouldn’t be a reality until mid-2020s, the prefectures to openly express their determination to be part of the project have become fewer. Presently, only three entertain the idea of hosting the IR:

  • Osaka
  • Wakayama
  • Nagasaki

Overall, there are 47 prefectures and 20 major cities that are eligible for the development of the multi-billion project. According to Kyodo News Agency, after consideration, none other officials wanted to get involved with the IR project, citing public safety concerns.

It’s important to note that the Osaka Prefecture and the city of Osaka will bid together alongside the other two competitors. Nothing is carved in stone, though, as more companies are now entertaining the idea of developing the IR, although concerns abound.

Choosing a Partner and Building the Resort

As per the legislation that was adopted in 2018, in order for a prefecture to host the IR, it would need to choose a casino partner. Once they’ve chosen, lawmakers will have to submit their proposal to the national government for further evaluation.

Kyodo News also revealed other regions and cities that are reportedly considering to host an IR, including Nagoya (a city) along with Tokyo, Hokkaido, Chiba and Yokohama. Almost 20 other local governments have been cited as undecided on the matter.

Osaka has made the biggest progress so far with plans to start the application process by first identifying commercial partners that will help it successfully introduce the IR on its territory.

Meanwhile, casinos have not been twiddling their thumbs either. Hard Rock, a North American casino & hotel brand, has already revealed their model of a possible Integrated Resort (IR).

Grant Mahon

Grant is the self-professed casino madman and reporter that brought this eclectic team of dedicated and talented writers together from around the world to proudly build an humble empire of authentic casino news.

Borgata to Develop $11m Betting Lounge in Atlantic City

  • Borgata develops new $11m sports betting lounge in Atlantic City
  • Chief Operating Officer (COO) Marcus Glover welcomes the move
  • Borgata was the first property in New Jersey to accept sports wagers after PASPA’s defeat in May, 2018

Borgata Hotel Casino Resort & Spa will cough up $11 million for a new on-site sport betting facility, making a committed rush into the newly-regulated segment.

Borgata Enters the Sports Betting Race with $11m Upfront

New Jersey defeated the Professional and Amateur Sports Protection Act of 1992 in May, 2018. Since then, sports betting has been steadily gaining traction around the United States. While not all states are on track to get their own legalized industries, many are already joining.

Pennsylvania Grants First Sports Betting Licenses

Located in Atlantic City, NJ, Borgata benefits from the mild local regulatory climate and the high demand for sports betting opportunities. The future betting lounge, however, will not rely exclusively on individuals’ taste for placing wagers.

The facility will feature a bar as well as other amenities designed to accommodate the casual and committed punter. On the occasion of the announcement, Borgata president and Chief Operating Officer (COO), Marcus Glover, commented:

Since Borgata arrived in the Atlantic City market more than 15 years ago, we have maintained a steadfast dedication to property growth and development, with our new concept exemplifying this objective

Mr. Glover lauded the efforts of Borgata for having stayed “at the forefront of legalized sports betting in New Jersey”. The latest development plan, according the official press release, was an attempt to advance the company’s product with “an innovative gaming and entertainment experience”.

Borgata Makes History with Mobile Betting

In July, 2018, Borgata became the first casino to take a legal sports wager following the resounding success in the U.S. Supreme Court (SCOTUS), doing away with the federal betting ban PASPA. Following the approval of Governor Phil Murphy, Borgata seized the opportunity to make history.

Borgata also launched playMGM, the mobile betting platform to arrive after the freshly-regulated market. The platform was launched with the help of GVC Holdings, another giant on the U.S. sports betting market looking to gain more traction.

The solution offers much of what can be found on branded website casinos, including quick banking options, such as deposits and withdrawals.

Borgata draws on the MGM International’s experience in the sector, with MGM having been involved in various sports betting initiatives in the past 25 years, specifically in Nevada. According to the official data released in the press release, MGM sports wagers in Nevada alone reach 4 million placed units yearly and the sports handle reaches north of $1 billion. MGM has ongoing partnerships the NBA and WNBA, NHL, MLB, as well as the New York Jets.

Kat Orlov

Newcomer Kat is our newcomer poker aficionado whos skill not only lives on the table but flourishes on the site as through her many sources she never fails to be the first to hear of any important or exciting poker news around the world.

GiG Teams Up with MegaLotto to Introduce

  • GiG partners with MegaLotto to enter the lotteries vertical
  • The companies will launch their offer in mid-2019
  • GiG will see results at the end of 2019

Gaming Innovation Group, an established iGaming company, is preparing to expand into a new vertical – lotteries. The company has already struck up a deal with MegaLotto, an up-and-coming start-up.

GiG Inks Deal for the Future of Lottery Vertical

The Gaming Innovation Group (GiG) will work along with MegaLotto in order to create a polished lottery experience for international customers. The lottery portal will include a number of casino games in a bid to appeal to an international audience as well as expand into many unrelated markets.

Establishing a global footprint will be a top priority for the companies, which will be pushing ahead with a quick launch in the summer of 2019. Because of the rather delayed launch, revenue will remain largely unaffected for GiG in 2019 following the partnership. With GiG and MegaLotto gearing up to launch in full, there is still the question of which markets the company will operate in.

GiG has already entered the United States thanks to its partnership with Hard Rock casino in October, 2018. Later in November the same year, GiG tied up another partnership with casino games aggregator Join Games.

As to the specific deal with MegaLotto, GiG CCO Ben Clemes expressed his satisfaction with the developments, noting the following:

I am delighted to add further growth potential for GiG by entering the Lottery vertical with MegaLotto. We share the same ambitions of a fun, fair, responsible and innovative user experience.

Lotteries is the sole missing verticals which GiG is now happy to offer to its customers worldwide. Having obtained a license in the newly-regulated Swedish market, GiG may be pushing ahead with introducing lotteries in Europe, as it’s one of the primary markets for the activity.

However, places like Germany can prove too restrictive, given the adamant local opposition and favorism towards national totalizators.

Expanding into Lotteries – A Healthy New Opportunity

The expansion into the lottery vertical, however, is not at all surprising, following last year’s Q3 earning call when CEO Robin Reed spoke of the healthy pipeline opportunities ahead of the company. Apart from working with the Hardrock brand, GiG has also been selected to deliver the sports betting software for MRG and Gamingzone.

Growing the sports betting business is a priority for GiG which will now be nicely complemented with the expansion of the lottery vertical. In the United States, different states see the point of maintaining their lottery operations scaling. In fact, lotteries are one of the main reasons why he infamous Wire Act doesn’t apply to some forms of gambling products, with New York challenging the motion back in 2018.

Now that GiG has eyes set on lotteries, the company is about to monetize on a new sector. How successful its efforts will only become clear towards the end of 2019 or later in 2020.

George Hansen

Taking a liking to the occasional bout of slots, George used to moonlight as a roulette dealer, giving him a unique perspective into the casino world. From there he continued his journalist education and has been with us ever since a star-aligned graduation brought him and our team together.

Caesars and Oneida Indian Nation Partner in New York

  • Caesars and Oneida Indian Nation team up for sports betting in New York
  • New York held a referendum on betting in 2013
  • Senator Joe Addabbo is the man to watch for in 2019

Caesars Entertainment has tied up a successful partnership with Oneida Indian Nation, a tribal operator. This is an important stepping stone for the future development of the sports betting industry, paving the way for co-existence between competitive casino brands and native operators.

Caesars Entertainment and Oneida Indian Nation Develop Sports Betting

Renowned casino operator Caesars Entertainment and Oneida Indian Nation will be working together to introduce sports betting in three casinos across New York. In anticipation of the move, the pair is hoping that the National Indian Gaming Commission (NIGC) and lawmakers will vote in favor of legislation that will bring sports betting to the region. If all goes according to plan, Caesars will be present at three properties, including:

  • Turning Stone Resort Casino
  • Yellow Brick Road Casino
  • Point Place Casino

All casinos are located close to Syracuse, which is one of the most populous cities in the state, allowing themselves a quick access to potentially huge crowds of gamers eager to place legal wagers. Regulation in New York is still being discussed, but the partnership is a clear indication that top brands have enough reasons to believe in the favorable development of the situation.

We are eagerly awaiting the NIGC’s review of this innovative new partnership involving a licensing and branding arrangement – Christian Stuart, Caesars’ VP of Gaming

Christian Stuart has embraced the idea of rolling out the casino’s operations in New York and at the designated locations, predicting a strong growth and expansion of the market in the state.

New York’s attempts to pass a working sports betting bill have been bolstered by Senator John Bonacic who nevertheless failed to see the legislation through. Mr. Bonacic is now also no longer a senator, leaving Senator Joe Addabbo in his stead.

We are eagerly awaiting the National Indian Gaming Commission’s review of this innovative new partnership involving a licensing and branding arrangement. – Stuart

As head of the Committee on Racing, Gaming and Wagering, Mr. Addabbo, has also said that he would seek to continue the efforts for the legalization of the sports betting industry in the state. Several commercial casinos have partnered with various iGaming operators who also offer sports betting in anticipation of the potential legalization.

DOJ Could Consider Flip-Flopping on Its 2011 Decision

In 2019, lawmakers will have to come together and make a decision about the future of the state’s betting industry. Despite the strong commitment from operators and companies, and even legislators, there’s still a lot to be desired. New York’s sports bills have been shot one after another, leaving the state in limbo.

However, the state does have four commercial properties that have been offering sports betting since around 2013 when the state’s residents voted during a referendum to legalize the industry. A lot of work needs to be done to see the full-scale launch of sports betting, but all of this is possible in the months to come.

The man at the helm, Mr. Addabbo, is now responsible for spearheading the activity.

Grant Mahon

Grant is the self-professed casino madman and reporter that brought this eclectic team of dedicated and talented writers together from around the world to proudly build an humble empire of authentic casino news.

MLB Inks US, Japan Gambling Deal With MGM

MGM Resorts International has recently entered into a new partnership and endorsement of the Major League Baseball, a move that is expected to significantly improve its sportsbook game. The partnership deal between the two will encompass gambling rights between in both the United States and Japan and will see MGM Resorts International become the official sponsor of the NBA, the MLB, and WNBA as well as the NHL. With all these partnerships, MGM Resorts International now boasts of official sponsorships of three out of the five major sports leagues in the US. As it stands, the only pro sports league that has been left out is the National Football League but even they have given their individual teams the liberty to choose to get sponsorships.

However, of all the professional sports leagues in the United States, the Major League Baseball has been the most vocal when it comes to the issues of sports betting challenging the integrity of sporting activities. This is very understandable considering the fact the MLB has been the scene of two of the biggest gambling scandals in US history – they naturally have to be wary. As such, when inking the sponsorship with MGM, the league was very open about its plans to ensure the integrity of the sports, something that they hope to achieve by asking MGM to include additional integrity management measures into the sponsorship deal.

What the Deal Entails

As per the terms of the agreement, MGM Resorts International will be allowed to promote itself with the MLB network and the MLB teams. In addition to that, the gambling operator will also be allowed to set up shops at stadiums as well as MGM properties which promote baseball and demonstrate baseball technique. To facilitate most of these plans, the company has plans of launching small pop-up sites that will be offering pitching techniques, batting practice, baserunning practice as well as practice with other important fundamentals of the game.

MGM Resorts will also be running its commercials on the MLB network and the MLB’s At Batt app while branding itself as the MLB’s authorized gaming company. The gaming company will also be highly represented at major events in the league’s events including the All-Star Game and playoffs – this will also be the same for such events as the League of Championships, the Division Series, and the World Series.

One thing that is hard to dismiss is the fact that the new deal with the MLB effectively gives MGM Resorts International a near monopoly on league sponsorships in the United States. In fact, the company has reportedly been in talks with some NFL teams and we should, therefore, expect news of newer partnerships or sponsorships in the near future.

Grant Mahon

Grant is the self-professed casino madman and reporter that brought this eclectic team of dedicated and talented writers together from around the world to proudly build an humble empire of authentic casino news.

GVC Holdings and Danske Spil Renew Content Deal

GVC Holdings, owner of a number of flagship iGaming brands, including Ladbrokes, Coral and Gala, has expanded its existing supply agreement with state-owned and regulated Danish operator Danske Spil.

GVC Holdings and Danske Spil Continue Together in Future

A renewal of the existing partnership between Danske Spil and GVC Holdings will see the companies collaborate for another several years in the very least. GVC will continue to provide Danske Spill with top-notch iGaming products as part of the multi-year deal signed between the companies.

GVC Holdings will provide a diverse portfolio of internally developed products as well as add flagship titles from third-parties and smaller studios to create an authentic experience for Danske Spil’s customers.

In addition, GVC will also be in charge of supplying the existing poker platforms for Danske Spil. This is not the first time that GVC and Danske has decided to carry on together. Originally signed in January 2012, the partnership between the companies was first renewed back in 2015.

GVC has argued that the partnership with the company is of particular interest for the company, pointing out to Danske Spil’s advanced position in Denmark. According to GVC Client Services boss, Ian Turnbull, “Danske Licens Spil is the clear market leader in Denmark”.

Meanwhile, Head of Product Management at Danske Spil, Søren Schneide has also been able to confirm that much of the success of the operator in the country has been occasioned by the commitment of technological know-how on the behalf of GVC.

GVC is not the best-known iGaming content provider on the market, with the company supplying Danske Spil and a French-based company exclusively, but the content business has been growing.

GVC’s Reach Goes Beyond iGaming

GVC is now preparing, like many others, to push in the United States, with the help of a local operator, MGM. The pair have established a joint-venture, MGM GVC, which will focus developing the sports betting offers of both companies while helping them minimize risk and explore new markets.

The move was occasioned by the repeal of PASPA, the federal ban in the United States that had made sports wagering illegal for a long while. Since the new entity was formed in July, 2018, MGM and GVC have worked actively to expand its offer.

MGM launched its mobile platform in New Jersey and the joint-venture teamed up with United Auburn Indian Community to bolster its sports betting segment. In November, the company appointed a new CEO, Adam Greenblatt, consolidating its top brass.

Just recently, MGM GVC partnered with Sportsradar as the company’s official data partner. Data partnerships will be of particular importance to the development of future business operations in the United States insofar as sports betting is concerned.

Regulators want bookmakers to provide truthful information. Even mainstream sporting bodies are now obliged to team up with data suppliers who can crunch reliable odds that are readily available to customers.

With GVC Holdings efforts to bolster its content creation department at home while helping Danske Spil, the company is preparing itself to become a worthy and flexible iGaming behemoth in the burgeoning U.S. industry.

Carmen Thompson

Carmen is our residential reporter always on the move and hunting down the latest scoops and rumours to explore. Nothing gets past her keen nose, especially when it comes to some serious Jelly Bean poker tournaments.

Rank Group Raises Millions for Charity

The casino market is an incredibly lucrative industry, and it is always great to see gaming executives giving back. Rank Group is putting an inspiring example forward, having recently raised £2 million ($2.6 million USD) for the charity, Carer’s Trust.

Working Together to Make Lives Better

Rank Group has had a partnership with Carer’s Trust since 2014, when the gambling operator started running various fundraising initiatives for the organization. Over the years, Rank Group has participated an organized a number of campaigns to benefit Carer’s Trust, having invested over 8500 hours to raise valuable funds.

The money raised by Rank Group has helped Carer’s Trust in a number of ways. Over 9000 careers have been provided with additional help and support, as the fundraising has allowed for the purchase of essential equipment, more breaks and extra training,

The fundraising efforts of the Rank Group team members and their customers across the country have been phenomenal. Their incredible support has made a vast difference to local unpaid carers.

While Rank Group’s charity campaigns have been varied in the past, the company’s most recent initiative was a harrowing one. Recently, the senior executive team at Rank Group undertook the Bushtucker Trial Challenge, which required them to eat insects and other creepy critters.

About Carer’s Trust

Carer’s Trust is a charity that supports unpaid carers aged 16 and over. Their support is aimed at helping individuals who care for friends and family members who are disabled or frail, as well as those who have addiction and mental health problems.

The organization assists carers across the United Kingdom, providing them with practical help and training, as well as replacement care. One of the most important aspects of Carer’s Trust is that the organization offers carers breaks, which many are in need of when looking after a loved one with an illness.

Carer’s Trust also provides grants to carers, offering them the financial support that they need. There are grants worth up to £300 available that are designed to benefit carers for issues such as breaks, travel costs, home repairs, training and items for the home.

It is truly inspiring to see a gaming operator working hard to benefit such a worthy cause. Rank Group is in good company, as well, as firms like Microgaming and Blueprint Gaming have also launched campaigns to benefit charitable organisations. In the future, it is hoped that more casino and gambling operators will step forward to lend a hand by raising money for charities that help the people that need it the most.

 

Grant Mahon

Grant is the self-professed casino madman and reporter that brought this eclectic team of dedicated and talented writers together from around the world to proudly build an humble empire of authentic casino news.