Hard Rock is one of the most recognizable brands on the planet. In big part, it’s thanks to its famous logo often presented in the forefront of an upright standing guitar. The company has already created several venues shaped like the guitar, the most famous being the one in Hollywood, Florida.
At least that’s for the time being as Hard Rock has been given the light for the construction of a new guitar-shaped hotel on the Las Vegas Strip.
Hard Rock Guitar Tower to Be Constructed at The Mirage
Earlier this week, Clark County officials greenlighted the construction of the Hard Rock guitar tower on the location of The Mirage Volcano. The building is supposed to have almost 40 floors, featuring a gaming space, as well as restaurants, bars, and accommodations for the guests of the casino.
The tower is going to be constructed on the grounds of The Mirage, a luxury casino hotel on the Las Vegas Strip, which is operated by Hard Rock International. As per the deal, the tower construction will be just one piece of a much larger project meant to revamp the iconic resort.
The Mirage has been owned by Hard Rock for just over a year. It was December 2021, when the company bought the casino hotel from MGM Resorts for a reported price of $1.08 billion. Since then, the new owners haven’t done too much to rebrand the venue, but that’s about to change. In fact, we could see Hard Rock commence the construction of the guitar-shaped tower in the next couple of months.