NFL Names Caesars Its First Casino Sponsor in History

In the past, NFL had kept itself away from anything remotely connected to gambling. However, the league has softened its anti-gambling stance after the PASPA was overridden by Supreme Court in 2018. Three years later, NFL has named Caesars its first-ever casino sponsor.

In addition to making a sponsorship deal with the casino chain, the NFL also made a pack with an online sportsbook. The website in question is DraftKings, which will be the league’s official betting partner from now on.

Caesars & DraftKings Get Rights to NFL Media

According to the deals signed between the NFL and the two gaming giants, Caesars and DraftKings will get rights to the league’s logos, marks, and data. The two companies will also be able to use the media available on NFL.com, as well as on its official mobile app.

Caesars will use the agreement to push on their online sports betting business, rather than using the deal for promoting their retail sportsbooks.

When it comes to DraftKings, the company already has a deal with the NFL, which was signed in 2019. The new deal is thought of as an extension of that agreement, which will see DraftKings getting many additional perks.

For example, the online sportsbook will be allowed to use NFL stats and present game highlights on its platform.

Caesars’ NFL Story Continues

This is the first time Caesars Entertainment has signed a contract directly with the NFL. However, the casino company has been sponsoring seven NFL teams for a while now. Those teams include:

  • Kansas City Chiefs
  • Baltimore Ravens
  • Indianapolis Colts
  • Las Vegas Raiders
  • Atlanta Falcons
  • Carolina Panthers
  • New Orleans Saints

As per Caesars’ deal with the New Orleans Saints, the team’s stadium could get a new name this year. Currently called the Mercedes-Benz Superdome, the arena is expected to bear Caesars’ name during the next NFL season.

The 2021 NFL deal is meant to cement Caesar’s reputation as America’s favorite casino operator. It’s also meant to help the company with its online sportsbook, which is currently available in three states – Nevada, New Jersey, and Pennsylvania.

Still, the company’s ambitions are much higher than that. Caesars would love to expand its online betting business to other states in the near future and the NFL deal is bound to bring them the much-needed exposure.

DraftKings Launches a Massive Marketing Offense

Same as Caesars, DraftKings is also planning to expand its online sportsbook network around the United States. The company is already considered one of the top players in the internet gaming market and it seems that things can only get better for DraftKings.

The reason is that the company has made several big-money sponsorship deals with leading sports organizations in the United States. Apart from the deal with the NFL, DraftKings also sponsors the UFC.

It also has partnership deals with WWE, who made DraftKings the official betting partner of WrestleMania 37, which took place last weekend.

The online gaming giant also sponsors the NBA franchise Detroit Pistons, MLB’s Chicago Cubs, and the Philadelphia Eagles of the NFL.

Grant Mahon

Grant is the self-professed casino madman and reporter that brought this eclectic team of dedicated and talented writers together from around the world to proudly build an humble empire of authentic casino news.

Super 6 NFL Free Bet Game launches in New Jersey

The joint-venture between The Stars Group and Fox Network, Fox Sports, has rolled out a new prediction game for the NFL in New Jersey and beyond. Super 6 will offer players an opportunity to

Fox Sports Rolls with Super 6 NFL Game in the US

Fox Sports has launched its free-to-play sports prediction game that will be immediately available to US bettors. This comes as part of the second phase of its massive partnership with the Canadian gaming and betting company The Stars Group. A previous merger of the activities of the two companies led to the creation of the Fox Bet sportsbook, a dedicated real money online betting platform.

The new game, Fox Sports Super 6, will offer bettors an opportunity to bet on the outcome of six NFL games. Hundreds of thousands of dollars in cash will be on the line each week. Bettors will be able to choose from specific answers and six multiple-choice questions.

Each week can bring jackpot prizes of up to $250,000 which will be up for grabs to participants. Fox Sports President National Networks Mark Silverman said:

The Fox Sports Super 6 app will heighten the excitement of watching live sports while simultaneously deepening our viewers’ engagement with our brand.

A number of other games will also be available. The possibility exists that a player may not win a jackpot at which point smaller prizes will be distributed. TNF Super 6 will pose six different multiple-choice questions which will be all based on the NFL’s Thursday Night Football game, extending a $25,000 jackpot.

Capitalizing on both the official competition and collegiate sports. Robin Chhabra, Fox Bet CEO, had the following to say commenting on the game:

The Fox Sports Super 6 app offers a quick, simple and fun experience that we think sports fans here will love, just like they do in other countries where we run them.

Not a First for the Sky Group

The Stars Group has a similar offer in the United Kingdom where it has teamed up with Sky Bet, another proprietor brand. Instead of NFL, the company has focused on soccer in the country. The success of the format has emboldened the company to replicate its solutions for the NFL.

Super 6 will be focusing on becoming accessible to customers throughout all US states. Meanwhile, Fox Sports is already live in New Jersey and Pennsylvania, owing to favorable regulatory conditions in the states.

Fox Sports will be expanding its current offer by adding more sports, including NBA games as early as October 6. More states are actively legalizing their sports betting offers. Illinois has just undergone a major overhaul of its gaming and betting industry as well.

Sports betting has been booming. In New York, revenue more than doubled in August. Meanwhile, the NFL started off on a great note with viewership increasing some 20% year-over-year in the opening game of the season. Part of the reason why is chalked up to higher interest in sports betting.

Grant Mahon

Grant is the self-professed casino madman and reporter that brought this eclectic team of dedicated and talented writers together from around the world to proudly build an humble empire of authentic casino news.