MGA and Spelinspektionen Work on iGaming Regulation

Sweden and Malta are going to collaborate in order to introduce a better control over the iGaming industry, the countries’ national regulators have said.

  • The MGA and Spelinspektionen sign a MoU
  • The regulators will exchange vital information
  • Sweden warns operators to comply with bonus policies

Sweden and Malta Collaborate on iGaming

The Spelinspektionen and the Malta Gaming Authority (MGA) have signed a Memorandum of Understanding (MoU) outlining the terms of a new cooperation.

The partnership will see the national watchdog focuses on exchanging key information across vital areas, allowing them to better enforce regulatory policies as well as uphold industry standards.

The move makes perfect sense since many companies offering iGaming products on the newly-regulated Swedish market also hold Maltese gaming licenses or have their technical hubs operating from the country.

Spelinspektionen Director Camilla Rosenberg commented on the new partnership and the opportunities to achieve better collaboration in the sector:

This is the beginning of a broad and long-term cooperation, and our plan is to initiate corresponding collaborations with more gambling authorities in Europe.

MGA Chief Executive Heathcliff Farrugia was no less enthusiastic about the new opportunity. According to him, the MGA was in a constant process of adding new and trustworthy process to help it carry out its regulatory mandate in full.

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Mr. Farrugia also noted that the nature of iGaming is increasingly cross-border, which means that regulators will have to find new ways to collaborate and exchange data quickly in order to effectively and efficiently provide guidance and apply penalties where necessary.

“This MoU, signed with the Swedish Gambling Authority, is an important step towards achieving both our respective regulatory goals in vital areas of mutual interest,” Mr. Farrugia explained.

Spelinspektionen and Bonus Rules

With the Swedish national dog looking to expand its efficiency, the Spelinspektionen has been cautioning companies over the use of bonuses. Sweden is taking a very sparing approach about promotional offers available at casinos.

As far as current law goes, iGaming operators may only offer a bonus to their customers the first time they sign-up, with no subsequent offers being permitted. However, the Spelinspektionen has established breach of that provision, prompting it to issue a warning against operators.

There has been also a pushback that the law concerning bonuses was ambiguous, giving some websites teeth to try and color around the lines.

What Will Closer Cooperation Between Malta and Sweden Mean?

Having the MGA and the Spelinspektionen work closely together is an important deterrent against future violation of existing iGaming provisions. If the two regulators work as one, their effectiveness increases while letting operators know that they are under more scrutiny.

Collaboration between regulators is important and it can bring online casino companies in line. In Australia, the country’s watchdog threatened companies operating without a proper Australian license that they would be reported to their respective regulators.

It worked and most of the big brands left along with what was over 30 illegal operators. More regulation is not always a bad thing, especially if done right.

Aran Malik

“Magic Malik”—as we like to call him—is not only a tech whiz but a wizard when it comes to getting obscure news hot off the press so we know exactly what’s happening and can explore and report it back to our growing and loyal readerbase.

Sweden’ Regulator Releases 2018 Gaming Survey

  • Spelinspektionen releases comprehensive gambling study for 2018
  • Number of gamers in Sweden remains unchanged at rate of participation of 66%
  • Gaming still takes place predominantly at land-based venue
  • Over half of gamers not aware about self-exclusion schemes

Sweden’s gaming regulatory body, the Spelinspektionen, has released an annual survey analysing the country’s gaming habits in 2018.

Sweden’s Regulatory Gaming Survey for 2018

On Friday, January 11, the Spelinspektionen (the newly re-branded watchdog in Sweden) released a comprehensive annual study looking into the gaming and betting habits of Swedes. Based on the survey, estimated 66% of the population placed a wager in some form throughout 2018.

The numbers kept steady from a year before when it was established that a similar number of participants had placed a wager. The numbers in both last years are still lower than the 76% participation rate, and the numbers have been mostly falling since 2013. However, with 66% of the population engaging in lottery activities in one form or another, the market is a fresh opportunity for many operators.

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In fact, as many as 60 companies have secured a license from the regulator and are now either offering or in the process of developing their gaming portfolios in the country. The survey also focused on the present looking into January’s results, asking participants if they had gambled in the past week.

Swedish Gaming Self-Exclusion and Popular Verticals

Estimated 34% said that they had placed a wager, although there was also an increase in the number of players who said that they had not gambled in the slightest – 16%. There were other interesting metrics emerging from the survey, such as how trustworthy are gambling operations according to public (with some people 22% saying not at all).

There were also those who said that the current gambling products were boring to begin with (17%). This explains why NetEnt, one of the main iGaming software developers, have decided to let some staff go in order to focus on game creation. Most iGaming studios have focused on creating a more authentic gaming experience, which is increasingly beginning to resemble video games.

Interestingly enough, engagement with land-based properties was at 57% (most likely because of the lack of online alternatives) whereas 17% chose to go online. These numbers are likely to even out or reverse completely in 2019.

There’s been a marked increase in Smart TV gambling with the activity reaching 5% of the total. Gambling advertisement is very common on Swedish television. There were also 14% of activities that were lumped together in “other ways,” without any specification of what the activities were in the first place.

Swedes seems to be very sober in their gambling choices and practices, with only 3% of all interviewed persons admitting that they overdid gambling in the week leading up to the interview. Still, there is a big knowledge gap when it comes to self-exclusion schemes, with 52% of people not even aware of the existence of the option.

Carmen Thompson

Carmen is our residential reporter always on the move and hunting down the latest scoops and rumours to explore. Nothing gets past her keen nose, especially when it comes to some serious Jelly Bean poker tournaments.