1xBet and Paddy Power continue to invest in English soccer in a bid to improve on their own visibility with sports fans.
1xBet Secures New EPL Partnership with Chelsea
Betting and iGaming company 1xBet continues to make headlines as it adds Chelsea as its latest English Premier League (EPL) partner. This continues a string of water-shed partnerships for the company, as it first added Tottenham, and most recently it teamed up with Liverpool. Outside the EPL, 1xBet signed another important partnership in the face of FC Barcelona.
Back to the English soccer championship, Paddy Power, another betting agency, became the official T-shirt sponsor for Huddersfield Town, consolidating the company’s footprint as one of the major partners of teams in 2019.
1xBet is expanding methodically by adding an increasing number of teams. All teams on the list, including Chelsea will help 1xBet build its betting content and promote it throughout 2019 to 2022, covering two seasons.
The ultimate goal is to achieve better visibility worldwide, with 1xBet also supporting the African soccer competition CAF. Meanwhile, Chelsea and 1xBet will run a number of promotions together. Here is what Chelsea commercial director had to say:
“1xBet are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”
Alex Sommers, an official spokesperson for 1xBet also commented on the partnership. Similarly to previous statements by Mr. Sommers, he was happy with the recent development and promised that 1xBet and Chelsea would come up with interesting ways to entertain bettors and fans.
“Gambling partnerships” are slowly becoming the norm in English soccer with companies such as Betway and William Hill teaming up with various sports bodies. It’s the custom of betting agencies to seek closer ties with mainstream sporting brands.
Paddy Power Launches New Partnership Opportunities
Paddy Power will be backing Huddersfield Town, which was tossed out of the English Premier League (EPL) after poor performance in the 2018/2019 season. Yet, the team is happy with the newly-landed partnership with Paddy Power. Here’s what Sean Jarvis, commercial director at Huddersfield Town had to say:
“The front-of-shirt sponsorship is very important to the club and it was vital that we stayed patient to get the right commercial deal. We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power. “
Paddy Power seemed to share the excitement arguing that the company was pleased to have added a valuable partner in the face of Huddersfield.