1xBet, Paddy Power Team Up with Chelsea, Huddersfield

1xBet and Paddy Power continue to invest in English soccer in a bid to improve on their own visibility with sports fans.

1xBet Secures New EPL Partnership with Chelsea

Betting and iGaming company 1xBet continues to make headlines as it adds Chelsea as its latest English Premier League (EPL) partner. This continues a string of water-shed partnerships for the company, as it first added Tottenham, and most recently it teamed up with Liverpool. Outside the EPL, 1xBet signed another important partnership in the face of FC Barcelona.

Back to the English soccer championship, Paddy Power, another betting agency, became the official T-shirt sponsor for Huddersfield Town, consolidating the company’s footprint as one of the major partners of teams in 2019.

1xBet is expanding methodically by adding an increasing number of teams. All teams on the list, including Chelsea will help 1xBet build its betting content and promote it throughout 2019 to 2022, covering two seasons.

The ultimate goal is to achieve better visibility worldwide, with 1xBet also supporting the African soccer competition CAF. Meanwhile, Chelsea and 1xBet will run a number of promotions together. Here is what Chelsea commercial director had to say:

“1xBet are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”

Alex Sommers, an official spokesperson for 1xBet also commented on the partnership. Similarly to previous statements by Mr. Sommers, he was happy with the recent development and promised that 1xBet and Chelsea would come up with interesting ways to entertain bettors and fans.

“Gambling partnerships” are slowly becoming the norm in English soccer with companies such as Betway and William Hill teaming up with various sports bodies. It’s the custom of betting agencies to seek closer ties with mainstream sporting brands.

Paddy Power Launches New Partnership Opportunities

Paddy Power will be backing Huddersfield Town, which was tossed out of the English Premier League (EPL) after poor performance in the 2018/2019 season. Yet, the team is happy with the newly-landed partnership with Paddy Power. Here’s what Sean Jarvis, commercial director at Huddersfield Town had to say:

“The front-of-shirt sponsorship is very important to the club and it was vital that we stayed patient to get the right commercial deal. We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power. “

Paddy Power seemed to share the excitement arguing that the company was pleased to have added a valuable partner in the face of Huddersfield.

Aran Malik

“Magic Malik”—as we like to call him—is not only a tech whiz but a wizard when it comes to getting obscure news hot off the press so we know exactly what’s happening and can explore and report it back to our growing and loyal readerbase.

Norther Ireland’s Bookmakers Decide to Introduce FOBTs Limit

Northern Ireland bookmakers have collectively opted into FOBTs restrictions. While there’s no active legislation currently binding the industry, flagship brands have pre-emptively introduced the necessary changes themselves.

Bookmakers in Northern Ireland Cut FOBTs Betting Limits

Ladbrokes has been the first operator in Northern Ireland to announce that it will voluntarily restrict the limit for Fixed-Odds Betting Terminals (FOBTs). Shortly after, more followed with two more flagship companies, William Hill and Paddy Power vowing their support of the measure.

As of January 26, there are five bookmakers which have so far expressed their support for slashing the £100 maximum bet on FOBTs down to £2, with A McLeans Bookmakers and Toals joining the three on Friday, January 25.

With the latest additions, the total number of betting shops to have restricted the FOBTs limits are 230 on the territory of Norther Ireland.

While bookmakers in Northern Ireland are bound by the Betting, Gaming, Lotteries and Amusements (Northern Ireland) Order 1985 and not the Gambling Act 2005, the companies have opted to pre-emptively diversify their portfolios and avoid overreliance on a segment that has become dubious from a legal standpoint.

Multiple Calls to Self-Regulate the Industry

The Northern Ireland Turf Guardians’ Association (NITGA) has talked to bookmakers to consider slashing their rates to match the UK reduction to £2 as the maximum allowable stake. The move is coming into effect on April 1.

Jeremy Wright Mulls Credit Card Ban for Gambling Use

Another call was made by Cllr Kyle from the Belfast City Council who has advised companies in Norther Ireland to take heed from Ladbrokes and push ahead with voluntary reductions, as to comply with regulations in the rest of the United Kingdom.

Meanwhile, the Department of Health will focus its efforts to gauge whether adequate support has been given to individuals who are vulnerable to developing gaming addiction. The Department is specifically going to look into addiction developed as a direct result from FOBTs.

Are FOBTs in their Current Version Dangerous to Gamers and Business?

FOBTs pose a threat to gamers who are inclined to play relying on their spur-of-the-moment considerations, leading to the loss of substantial gaming funds.

There have been cases cited all throughout the United Kingdom that people have committed suicide following unsuccessful and possibly financially-ruinous gaming sessions on FOBTs. While the number of such incidents isn’t extensive, the fact that a gaming product can lead to this is alarming enough.

NITGA has commented that the combination of quick gameplay and high upper limit makes it dangerous for people who are inclined to indulge in gaming without thinking much first.

Now that five of the largest operators in Northern Ireland have agreed to comply with the non-legally binding request of politicians and lawmakers, the country is on its way to achieving better customer protection for its gamers.

Carmen Thompson

Carmen is our residential reporter always on the move and hunting down the latest scoops and rumours to explore. Nothing gets past her keen nose, especially when it comes to some serious Jelly Bean poker tournaments.