Germany’s Ads Industry Boosted by Casino Spending

A city and its advertisements at night.

The German advertisement industry has been boosted by a spike in how much casinos have been advertising their bonuses and promotions across various mediums.

German Casino Ads Spending Goes Up

There is a link between how much the German advertising industry earns at home and how many casinos are looking for ways to sell their promotions, a new report has revealed. Advertisement in Germany has been going well with online casinos investing big buck into spreading the word about their current offers.

The data is based on a study by Research Tools, a consultancy firm. The firm simply collected publicly accessible data from AdVision, a media monitoring company and found out that all online operators have collectively spent around $450 million in running ads for their promotions as of May 31, 2019.

These numbers cover the last 12 months. As Research Tools’ report noted, these numbers were driven mostly by online advertisement in the iGaming sector. Specifically, operators have spent estimated $80 million more on promoting their products year-over-year, or 20% based on Research Tools’ assessment.

In other words, private advertisers have been spending more than state lotteries. Moreover, up to 64 brands have promoted gambling products, another increased compared with 47 a year before that. Specifically, it has been Kindred Group’s Unibet-owned operator, Wunderino, to significantly increase its involvement in the country and put more investment in online ads.

German TV Dominated by Casino Ads

The Research Tools’ study also established that TV remained the dominant medium of promotion in the country, with 80% of all advertisement revenue spent on that. Plus, the majority of the ads focused on stressing how “exciting” these offers were.

Brands also reached out to popular athletes to help them promote their product, such as in the case of Oliver Kahn and Diego Maradona. However, such moves have merited some negative attention from authorities, not necessarily in Germany. The study was focused on 500 consumer magazines, 190 specialist journals, 71 radio and 45 television channels, plus a sample of 500 pages.

Yet, Germany’s casino prospects are somewhat dimmer. The country is looking to enforce the Third State Treaty on Gambling which is coming on January 1, 2020 and will see the first official sportsbook in the country launch on June 30, 2021.

Presently, online casinos are operating in a sort of a grey legal area in the state. Furthermore, Germany has already issued recommendations to payment processors to restrict the transaction of money between German citizens and any offshore operator.

PayPal was one of the operators that needs to enforce the measures. The payment processor has had run-ins with authorities in the past, specifically in the United States and over the same issues with not suspending transactions.

George Hansen

Taking a liking to the occasional bout of slots, George used to moonlight as a roulette dealer, giving him a unique perspective into the casino world. From there he continued his journalist education and has been with us ever since a star-aligned graduation brought him and our team together.

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