- Hard Rock Hotel & Casino Atlantic City officially launches
- The casino’s sportsbook is powered by GiG’s omni-channel betting platform
- Hard Rock’s just on time for the Super Bowl event in one week
Hard Rock has finally launched its New Jersey’s property. Using online sportsbook technology by Gaming Innovation Group (GiG), the Hard Rock hotel & Casino Atlantic City is off to a good start.
Hard Rock Offers Online Sports Betting in New Jersey
Hard Rock has opened its latest property, the namesake Hard Rock Hotel & Casino Atlantic City. The property’s sportsbook is running on technology developed and implemented by established gaming solutions developer Gaming Innovation Gaming (GiG).
As a result, customers will be able to place their wagers through HardRockSports.com using the dedicated native app. Alternatively, the property will be open to all bettors who want to come and place their wagers in person.
Only entering into the market, the sportsbook has prepared an ample choice of viable gaming options, including:
- American football
- Ice Hockey
College sporting events are also part of the betting options, although NCAA’s President Mark Emmert has long been cautioning against allowing bookmakers to offer odds on such events. It’s worth noting that New Jersey college events are excluded from the offer.
Hard Rock Hotel & Casino Atlantic City President Joe Lupo expressed his company’s excitement at the new opportunity, saying the following:
We couldn’t be more excited to launch our online and land-based sportsbook, providing our guests and players the opportunity to bet on football’s big game this weekend.
Mr. Lupo also talked about the continuing development of the property as a top entertainment venue.
“Hard Rock has global recognition, unparalleled reach and the same high ambitions as us. We look forward to continuing to support Hard Rock’s growth in New Jersey,” GiG CEO Robin Reed added.
Hard Rock’s growth in New Jersey has indeed been impressive, with the casino brand being one of the flagship operators trying to expand their footprint, both at home and abroad.
Hard Rock was one of the first properties to propose a model for the upcoming Integrated Resort (IR) in Japan, which will not be open until mid-2020.
As a reminder, GiG and Hard Rock signed a Letter of Intent in October, 2018, with Hard Rock choosing GiG because of the developer’s streamlined omni-channel sports betting solutions.
Given the timing of the opening, Hard Rock will be fully able to bank on the upcoming Super Bowl event, which is expected to generate sufficient interest and sports betting handle. The fact that Hard Rock allows customers to place and monitor wagers any way they want will only enhance the property’s sports betting services.