Bet365 Is Preparing to Open Up First Betting Shop in the US

  • Bet365 prepares for New Jersey launch in Marlton
  • The UK gaming & betting company has acquired 19,000-sq-mt property
  • Betting expected to start in summer
  • Bet365 is teamed up with Hard Rock Hotel & Casino Atlantic City

Bet365 is among the last UK operators that is yet to start expanding into the state. With William Hill and 888 already planning rapid scaling of their operations in other states, Bet365 is making a tentative step into New Jersey.

New Jersey Welcomes Bet365’s First Betting Shop

Bet365’s financial and business successes have kept the company ahead of many other competitors back home in the United Kingdom. However, Bet365 didn’t make serious plans to push into the United States until last summer, when it partnered up with Hard Rock Hotel & Casino Atlantic City, signalling its intention to enter the market.

New Jersey’s law obliges any digital entrant to find an established casino property to work with if it wants to introduce its online product. This way land-based casinos and online operators can work together, the state believes. It has worked so far.

Bet365 is behind William Hill and even 888, but it’s determined to catch up. The company’s first shop will be set up in Marlton, around 50 miles from Atlantic City, NJ’s gaming hub. It’s expected that the company will focus purely on sports betting initiatives, though online gaming is another area where Bet365 has been able to excel.

Bet365 certainly has the makings of a promising company. With hefty revenue and executive pay, the UK’s betting firm is easily one of the world’s largest tax payers.

Some Catching Up to Do

Bet365’s name commands a lot of respect, but this alone is not a stepping-stone for success. New Jersey is already full of companies that have clawed a solid share of the market. Without a shade of doubt, the most influential sportsbooks in the state by virtue of their revenue remain:

  • DraftKings Sportsbook
  • Borgata
  • FanDuel
  • 888 sport
  • William Hill

FanDuel and DraftKings are usually neck-and-neck whereas the other brands, including William Hill have commanded a more modest share of the market. Still, British companies are doing very well in the United States and in New Jersey in particular, relying on a mix of innovative solutions and tailoring their offer for the US market.

Bet365 is also looking well beyond conventions, hoping to beat everyone to the punch in places like New York where legalizing the industry is not quite yet in sight. It has signed an agreement with Empire Resorts in NY and the company has reportedly paid a lobbyist firm to try and push the legislation forward.

George Hansen

Taking a liking to the occasional bout of slots, George used to moonlight as a roulette dealer, giving him a unique perspective into the casino world. From there he continued his journalist education and has been with us ever since a star-aligned graduation brought him and our team together.

Hard Rock Atlantic City Opens GiG-Powered Sportsbook in NJ

  • Hard Rock Hotel & Casino Atlantic City officially launches
  • The casino’s sportsbook is powered by GiG’s omni-channel betting platform
  • Hard Rock’s just on time for the Super Bowl event in one week

Hard Rock has finally launched its New Jersey’s property. Using online sportsbook technology by Gaming Innovation Group (GiG), the Hard Rock hotel & Casino Atlantic City is off to a good start.

Hard Rock Offers Online Sports Betting in New Jersey

Hard Rock has opened its latest property, the namesake Hard Rock Hotel & Casino Atlantic City. The property’s sportsbook is running on technology developed and implemented by established gaming solutions developer Gaming Innovation Gaming (GiG).

As a result, customers will be able to place their wagers through HardRockSports.com using the dedicated native app. Alternatively, the property will be open to all bettors who want to come and place their wagers in person.

Only entering into the market, the sportsbook has prepared an ample choice of viable gaming options, including:

  • American football
  • Ice Hockey
  • Football
  • Basketball

College sporting events are also part of the betting options, although NCAA’s President Mark Emmert has long been cautioning against allowing bookmakers to offer odds on such events. It’s worth noting that New Jersey college events are excluded from the offer.

Hard Rock Hotel & Casino Atlantic City President Joe Lupo expressed his company’s excitement at the new opportunity, saying the following:

We couldn’t be more excited to launch our online and land-based sportsbook, providing our guests and players the opportunity to bet on football’s big game this weekend.

Mr. Lupo also talked about the continuing development of the property as a top entertainment venue.

“Hard Rock has global recognition, unparalleled reach and the same high ambitions as us. We look forward to continuing to support Hard Rock’s growth in New Jersey,” GiG CEO Robin Reed added.

Hard Rock’s growth in New Jersey has indeed been impressive, with the casino brand being one of the flagship operators trying to expand their footprint, both at home and abroad.

Osaka Has Head Start in Japan’s IR Bidding

Hard Rock was one of the first properties to propose a model for the upcoming Integrated Resort (IR) in Japan, which will not be open until mid-2020.

As a reminder, GiG and Hard Rock signed a Letter of Intent in October, 2018, with Hard Rock choosing GiG because of the developer’s streamlined omni-channel sports betting solutions.

Given the timing of the opening, Hard Rock will be fully able to bank on the upcoming Super Bowl event, which is expected to generate sufficient interest and sports betting handle. The fact that Hard Rock allows customers to place and monitor wagers any way they want will only enhance the property’s sports betting services.

Carmen Thompson

Carmen is our residential reporter always on the move and hunting down the latest scoops and rumours to explore. Nothing gets past her keen nose, especially when it comes to some serious Jelly Bean poker tournaments.

New Jersey Chases Bigger Sports Handle in November

Photo Credit: Courtesy of NJ.com

New Jersey is inching closer to $1bn in total handle since it launched sports betting. An impressive number in itself, the state has come a long way since the activity was introduced officially back in June 14, 2018.

New Jersey Close to the $1bn Threshold

Since it opened to sports betting, New Jersey has been a leader in the United States. Customers from the state have been disbursing generous amounts, wagering a total of almost $331 million in November alone, with the total handle now soaring all the way to $928.1 million, similar to the gambling revenue in the state back in October. At this pace, the $1-billion threshold is not too far around the corner, although the numbers could slow down during the Christmas holidays.

According to the New Jersey Division of Gaming Enforcement (NJDGE), the total amount of bets went up nearly 27% in November, compared to a month before that. In October, the handle stood at $260.7 million, an impressive amount eclipsing neighboring states in full.

NJ sports betting and casino results.
Monthly comparison of gaming and sports betting results by New Jersey.

In November, the gross revenue stood at $21.2 million, doubling the previous handle for October. September was still by far the most successful month for the state, though, with the handle standing at $23.9 million and surpassing both October and November.

Digital betting stood high in November as well, with 72.1% of all bets placed using a device rather than going to a bookmaker in person. Speaking of bookmakers, DraftKings led all competitors with a total revenue of $7.2 million in November, which outpaced the previous results by almost a 7-percent margin.

The DraftKings Rises

DraftKings‘ revenue is impressive as it accounts for a third of the state’s total, which make it the most grossing bookmakers in New Jersey and the United States. However, the company is being quickly caught up on by William Hill and Ocean Resort, which doubled their own revenue.

November was a history making month for the FanDuel Sportsbook. We doubled revenue versus October and we were the first legal sports betting operator in the United States to pay out future wagers early on Alabama winning the college football national championship. -FanDuel

FanDuel came the closest to challenging DraftKings’ own results, with the bookmaker hitting $7 million, again – double from the October handle ($3.5 million). DraftKings is far from done with expanding its offer. A newly-minted partnership at Resorts Casino in November will also contribute for the good performance of the operator.

FanDuel is also quite happy with the achievements, as the company called it a groundbreaking month. Other companies also had a good go at it, with a number of companies improving on their results, and a few turning a loss:

  • Borgata: $877,835
  • Resorts: $158,332
  • Golden Nugget: $130,874
  • Tropicana: $108,751
  • Bally’s: -$26,557
  • Harrah’s: -$124,260

SugarHouse Sports Book also posted quite the significant sum with the amount reaching $1,521,295 whereas playMGM and 888 Sportsbook have been posting rather more modest amounts. However, this has been a first month for SugarHouse under the Monmouth licenses following the cession with Golden Nugget.

Aran Malik

“Magic Malik”—as we like to call him—is not only a tech whiz but a wizard when it comes to getting obscure news hot off the press so we know exactly what’s happening and can explore and report it back to our growing and loyal readerbase.

BetStars Launches in NJ

It hasn’t been very long since American lawmakers deemed it legal for states to license and regulate sports betting services, but gaming operators are already making impressive progress in the market. Several sports betting companies have quickly made their way into states with legalized wagering, the latest being The Stars Group which has launched its BetStars products in New Jersey.

Bringing Mobile Betting to New Jersey

BetStars is working with the Resorts Casino Hotel to bring sports betting to New Jersey residents. The new BetStars app will be available online on both desktop computers and mobile devices. Only players within the state’s borders will be able to access these services.

There are plenty state-of-the-art betting services that New Jersey punters will be able to take advantage of by wagering with BetStars. In-game betting will be available, allowing players to make bets while the game is underway, and early cashouts can be made. Enhanced bonuses and betting products will be launched, as well, providing punters with plenty of extra perks.

Matt Primeaux of Stars Group says:

“We are excited to introduce BetStars to New Jersey sports fans. As one of the largest online gaming companies in the world with millions of customers worldwide, we have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering”.

Legalized Sports Betting in America

The federal government announced earlier this year that individual states would be able to offer sports betting products, as a decision to overturn PASPA (Professional and Amateur Sports Protection Act). New Jersey is just one of seven states that has quickly jumped on the betting bandwagon, working on passing laws that allow sports betting to be made available to local players. The other states are:

  • Delaware
  • Mississippi
  • West Virginia
  • Pennsylvania
  • Rhode Island
  • New York

New Jersey is the first state to begin offering sports betting to its residents, along with Delaware. In fact, within the first month of the expansion, punters in Delaware spent over $1 million wagering on sports.

Pennsylvania is likely to be the next state to have wagering services up and running soon, and West Virginia and Mississippi hopes to have its sports betting operations up during the first few weeks of the NFL season. New York is likely to be the last of the group of legalize sports betting, as a law could be passed in early 2019 that will allow residents to wager on sports.

These seven states are just the beginning, however. It’s likely that other states will begin passing laws and launching sports betting products, once they see just how lucrative the market can be.

 

Grant Mahon

Grant is the self-professed casino madman and reporter that brought this eclectic team of dedicated and talented writers together from around the world to proudly build an humble empire of authentic casino news.

New Jersey Becomes Home to Live Casino Studio

Live dealer casino games are some of the most popular titles in the market, providing players with the chance to interact with dealers in real time just like they would in land-based casinos. More and more players around the world are logging on to live casinos every day, and Evolution Gaming expects that trend to spread across the United States. That’s why the leading live casino games developer has opened up its first American-based studio in New Jersey.

State-of-the-Art Live Dealer Facilities

The new studio from Evolution Gaming is where live casino games will be broadcasted to players across America. The live dealer table games will be accessible from both the desktop and mobile devices of players in states where online gambling is currently legal, such as Nevada and New Jersey – and, soon, Pennsylvania. It will be the 10th studio of its kind around the world, but the first one to be based in the United States.

There will be ten table games broadcasted from the live dealer studio at first. These are likely to include classic games like blackjack, roulette and baccarat. As time goes on, the studio will accommodate other types of tables, which will likely be more niche titles like double ball roulette and blackjack switch.

Since legalized sports betting is on its way to New Jersey, Evolution Gaming’s live dealer studio will cater to that development, as well. There will be live tables that are dedicated to live sporting events.

An example of a live sporting game is Evolution Gaming’s Football Studio, a simple hi-low card game that is linked to high-profile games. While dealing out the game, the dealer commentates on soccer matches in real time to keep players up to date with all of the exciting sports action. However, since football is not as popular of a game in America as it is in Europe, it is likely that the live sporting events that are broadcasted from the new Evolution Gaming studio in New Jersey will concern sports like basketball and American football.

A Long Time Coming

While the live dealer studio has only opened recently, this move has been in the works for quite some time. It was back in 2013 that Evolution Gaming gained Preliminary Waiver Approval from New Jersey lawmakers, having anticipated that online gambling would become a hugely lucrative market in the states.

According to Martin Carlesund, Chief Executive of Evolution Gaming, the company has been keeping its eye on the American market. So, careful consideration has been given to opening up a live dealer studio in New Jersey, and the venue is likely to be a big success.

Grant Mahon

Grant is the self-professed casino madman and reporter that brought this eclectic team of dedicated and talented writers together from around the world to proudly build an humble empire of authentic casino news.