Tag: Bet365

Bet365 Is Preparing to Open Up First Betting Shop in the US

Posted on by George Hansen
  • Bet365 prepares for New Jersey launch in Marlton
  • The UK gaming & betting company has acquired 19,000-sq-mt property
  • Betting expected to start in summer
  • Bet365 is teamed up with Hard Rock Hotel & Casino Atlantic City

Bet365 is among the last UK operators that is yet to start expanding into the state. With William Hill and 888 already planning rapid scaling of their operations in other states, Bet365 is making a tentative step into New Jersey.

New Jersey Welcomes Bet365’s First Betting Shop

Bet365’s financial and business successes have kept the company ahead of many other competitors back home in the United Kingdom. However, Bet365 didn’t make serious plans to push into the United States until last summer, when it partnered up with Hard Rock Hotel & Casino Atlantic City, signalling its intention to enter the market.

New Jersey’s law obliges any digital entrant to find an established casino property to work with if it wants to introduce its online product. This way land-based casinos and online operators can work together, the state believes. It has worked so far.

Bet365 is behind William Hill and even 888, but it’s determined to catch up. The company’s first shop will be set up in Marlton, around 50 miles from Atlantic City, NJ’s gaming hub. It’s expected that the company will focus purely on sports betting initiatives, though online gaming is another area where Bet365 has been able to excel.

Bet365 certainly has the makings of a promising company. With hefty revenue and executive pay, the UK’s betting firm is easily one of the world’s largest tax payers.

Some Catching Up to Do

Bet365’s name commands a lot of respect, but this alone is not a stepping-stone for success. New Jersey is already full of companies that have clawed a solid share of the market. Without a shade of doubt, the most influential sportsbooks in the state by virtue of their revenue remain:

  • DraftKings Sportsbook
  • Borgata
  • FanDuel
  • 888 sport
  • William Hill

FanDuel and DraftKings are usually neck-and-neck whereas the other brands, including William Hill have commanded a more modest share of the market. Still, British companies are doing very well in the United States and in New Jersey in particular, relying on a mix of innovative solutions and tailoring their offer for the US market.

Bet365 is also looking well beyond conventions, hoping to beat everyone to the punch in places like New York where legalizing the industry is not quite yet in sight. It has signed an agreement with Empire Resorts in NY and the company has reportedly paid a lobbyist firm to try and push the legislation forward.

George Hansen

Taking a liking to the occasional bout of slots, George used to moonlight as a roulette dealer, giving him a unique perspective into the casino world. From there he continued his journalist education and has been with us ever since a star-aligned graduation brought him and our team together.

Bet365 and Skybet Are Inaugural Partners for Perform’s Opta

Posted on by Kat Orlov
  • Bet365 and SkyBet announced as launch partners for Perform’s new real-time data solution
  • Opta allows players to obtain important breakdown in real-time
  • Partnership to drive value for players and business

Perform, a data-driven sports betting platform, has teamed up with established bookmakers Bet365 and SkyBet to introduce its latest data service, Opta Fast Player Statistics Feed.

SkyBet and Bet365 Work with Real Data Solutions

Perform has partnered with Bet365 and SkyBet for its latest sports betting, data driven solution, Opta Fast Player Statistics Feed. Bet365’s the second-largest tax contributor in the UK, with the company’s boss being the best-paid female professional in the world.

As the name suggests, the tool will break down the game in real-time and player-by-player, going through important metrics, such as passes, shots, tackles and other sport-specific metrics.

There are two ways interested parties can access the data, the official press statement specified:

  • Partners can ingest Opta’s data directly
  • Partners can also use third-party pricing services, such as Sportcast and Bananch

Bet365 and SkyBet are the first gaming & sports betting companies to adopt Opta’s offer, signalling the platform’s potential.

Perform SVP Betting John Harlow has highlighted the inherent benefits of this solution, including:

If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game.

Goals are still the determining metric whether a team is performing well, but this is all supplemented by additional factors, such as the frequency of shots and probabilities of one team scoring over another.

Borgata to Develop $11m Betting Lounge in Atlantic City

Mr. Harlow had the following to add: “The new Opta feed has given a way for operators to create compelling new player-focussed experiences that occur throughout the 90 minutes. It’s a new level of entertainment for their customers, even throughout a 0-0 draw.”

Perform CCO Andrew Ashenden further explained that the platform would guarantee reliable data for in-play trading and betting.

Based on Mr. Ashenden and Harlow’s account, a lot of effort has gone into creating the platform, and a lot more is allocated to collecting reliable data. Both think that the industry would benefit from an innovative product that would ultimately brush up the customer experience.

SkyBet and Bet365 are two of the most recognizable names in the sports betting market. Their choice to endorse the platform would signal others to look into Opta, driving revenue for Perform.

Both SkyBet and Bet365 are committed to customer protection and providing the most detailed and accurate data possible. Inspired, another gaming company, recently renewed its existing partnership with Bet365.

Amid the tightening regulatory context at home in the United Kingdom, brushing up on the credibility of the betting data and giving customers even more ways to make fact-based decisions is a boon to bookmakers.

Kat Orlov

Newcomer Kat is our newcomer poker aficionado whos skill not only lives on the table but flourishes on the site as through her many sources she never fails to be the first to hear of any important or exciting poker news around the world.